Wholesalers can frequently use eBay as their sales platform. Every type of merchandise marketed on eBay has its ‘wholesale lots’ section; from Art to Antiques; from Shoes & accessories to Baby Clothing; from Musical Instruments to Movies & DVDs.
Purchasers on eBay are free to set their searches at a high level or at the lowest detailed level they can think of. For example, a search can initially be created for Clothing, Shoes and Accessories. Next, they can refine the search to Women’s accessories only. Further search streamlining can be done by choosing the “Buying Format” under Preferences and setting it to the “Listed as Lots” option. They can also click “Choose more…” to get at the “Preferences” dialog if they can’t see it automatically under the “Buying Format” option. Basically, every category of product has a wholesale section. Whichever category you sell wholesale under is available to your potential customer who is then selling the items retail.
Wholesalers have started to benefit from using eBay to sell to resellers. In fact, many individuals are also looking to buy wholesale because they feel they are getting a better deal. So don’t restrict your domain to just the resellers. There are several benefits to using the eBay platform for wholesale selling. Primarily, the potential buyer has a list of sellers to choose from. The wholesaler can restrict its selling to the select few 5 or 6 customers he already has a relationship with.
Additionally the wholesaler can capitalize on:
1.Reseller feedback – this represents the reseller’s reputation as an eBay member; ie., the ratings and comments by past buyers.
2.The ability for the seller and the buyer to communicate.
3.The wholesaler is verifiable by the buyer because he can get the wholesaler’s contact information from his ID and the product’s item number.
4.The wholesaler can similarly verify the potential customer’s profile and check on the the feedback this customer has gotten from other sellers.
5.The wholesaler can choose to create more effective listings as the bidding proceeds in an attempt to sell the product better.
6.The wholesaler can be paid through Paypal.
7.The wholesaler has the capability of sending invoices to the customer at checkout.
8.The wholesaler can conveniently create his online store with eBay. This enables the wholesaler to manage a central online marketplace which enables the reseller to learn more about the array of products available from the wholesaler.
9.The eBay Resolution Center can be used when the wholesaler and customer have payment difficulties.
10.eBay selling tools help the wholesaler to sell more efficiently. They assist in the tracking of sales while keeping up good communication with the customer.
All these benefits help the wholesaler’s business achieve the next level.
